ACKERS VENDING – CASE STUDY
Vending Business Online Lead Gen
WHAT WE DID:
ABOUT THE PROJECT
Over the past year at Ackers Vending Service web leads were going down, and this was noticeably hurting sales, but they weren’t sure why.
After a thorough process of discovery, Ackers engaged Sherpa53 with the task of rebuilding their digital marketing strategy from the ground up. Together we had one goal in mind – generate more leads. The scope of worked spanned website design, email marketing and search engine marketing that together composed a highly focused digital strategy.
Our digital strategy helped Ackers succeed on both parts of the traffic and conversion equation. First, by using professional marketing copy and design, and mobile friendly development we immediately increased their website visitor conversion rate (i.e. the percentage of new website visitors who become customers.) Then, we optimized their Google AdWords and Search Engine Optimization campaigns to increase the number of qualified visitors that would reach their website. With increased traffic and higher conversion rates, Ackers lead generation strategy was already working.
"We contacted Sherpa53 because we wanted our website to generate more leads. They built us a conversion focused website that gets more people contacting us. They took over our Adwords campaign and it’s doing much better!”
LOUIS F. FIORENZI JR.
Ackers Vending Services - CEO
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