DOWNLOAD OUR EBOOK
Lead Nurturing in Action
HOW MODERN MARKETERS INCREASE SALES OPPORTUNITIES
Do you know lead nurturing?
94% of B2B buyers do research online before they ever get in touch with one of your sales reps. Why not control what they see in their research? Lead nurturing is all about understanding the buying process that your customers go through and adapting your website and email strategy to influence how your customers make their buying decision.
In our new ebook, see how your website, email program and marketing automation software, can be used to nurture cold leads into happy customers.
The story you’re about to read takes you through the entire lead nurture process through the eyes of one company – Whitelane Services – as they map their customer journey and build a website and email program that completely revolutionizes their sales process.
In this FREE ebook, you'll learn:
The two major business problems that online lead nurturing can solve
How to integrate a lead nurturing into a new or existing website
How to plan, map and execute a complete lead nurture digital marketing campaign