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Yes, Google AdWords still works for B2B (and works extremely well.)

With the right B2B management partner and strategy at your side, Google AdWords can be more than just a way to raise brand awareness or create support for your products and services. It's a way to maximize both visibility and your own return on investment at the exact same time, creating the type of "perfect storm" of momentum that slowly but surely builds upon itself in the best possible way.

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The Power of B2B AdWords Management:


Just how effective is proper B2B AdWords management for your business, you ask? In a word, "very." First, remember that not only do the vast majority of all online experiences still begin with a search engine, but Google still has a firm grip on roughly 74.54% of the global search market share. So if you're looking for a platform that will allow you to get your message out to the largest potential audience, you'd definitely be hard-pressed to find one bigger than Google.

Next, take a look at some of the following statistics that help paint a much more vivid picture than an explanation alone ever could:
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    It is estimated by Google itself that businesses, on average, make about $2 in income for every $1 they spend in AdWords.

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    A large part of this has to do with the fact that according to Google, search ads like AdWords can increase brand awareness by as much as 80% in most cases.

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    According to a study conducted by Unbounce, visitors who arrive at your site via pay-per-click advertising like AdWords are literally 50% more likely to purchase something than organic visitors.

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    Did you ever wonder why the paid ads tend to appear at the top of the search results when you visit a site like Google? There's an excellent reason for that - according to Wordstream, a massive 41% of ALL clicks go to the top three paid ads on a search result page.

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    AccuraCast breaks those numbers down a bit further. The average click through rate for an ad in the first position on a search result page is 7.94%. To put that into a little bit of perspective, the average click through rate period is just 2%.

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    A study recently conducted by Visually revealed that display advertising like AdWords has been proven to increase traffic to websites by as much as 300%.

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    AdWords is an excellent way to reach customers on a mobile platform too - especially when you consider that according to Creative Roots Marketing, there are at least 300,000 mobile apps that are currently serving Google mobile ads right this second.

It's that last statistic that is particularly important to B2B marketers everywhere, as the business-to-business space is becoming increasingly mobile all the time. All of the major demographics of B2B buyers said that mobile device experiences were "very important" as of June 2016. In fact, 84% of millennial B2B buyers said that mobile was vital - which is key because this is the biggest generation of business-to-business buyers and will remain so for the foreseeable future.

76% of Generation X B2B buyers also said that mobile was very important and the same was even true of 60% of baby boomers, for the record.

So again, the key thing to take away from all of this feeds back into the larger idea that marketing is all about getting the right message in front of the right person at exactly the right time. B2B AdWords management therefore becomes one of the most effective methods that you have, to accomplish exactly that. Investing in AdWords blindly and without a strategy is never a good idea - you'll end up working contrary to the major cost benefits that PPC is supposed to bring with it, not with them.

Instead, by making sure that your AdWords strategy is as closely aligned with your long-term goals as an organization as possible, you literally build the type of situation where success is an inevitability. You don't have to worry about chasing leads, as the leads will essentially begin chasing you. Rest assured, this is a very exciting position to be in for any B2B business.



At Sherpa53, if there's anything we know - it's AdWords. We've managed over half a million dollars in Google AdSpend for a wide range of different clients and are even a Google AdWords Partner Agency, all because we believe in its power and - more importantly - what it can do for your brand. Because in the end, AdWords is more than just a paid advertising method - it's a way to guarantee that you're always getting the right message in front of the right person at exactly the right time and to maximize your return on investment while you do it, boosting both website traffic and sales in one fell swoop.

When you think about things from that perspective, it's safe to say that B2B AdWords management is a step that you can't afford to ignore any longer.

If you have any additional questions about what B2B AdWords management can do for your business, or if you'd just like to discuss your larger campaign and goals with someone on a one-on-one basis, don't delay - contact us at Sherpa53 today.

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